Breakthrough technology
for natural sound

Founded in 2009 by Zel Velican, Bluacs is a technology company specializing in the development and licensing of component designs for leading audio manufacturers.

The Bluacs executive team comprises seasoned professionals with extensive experience across the global audio industry. Together, we are united by a commitment to innovation, technical excellence and the pursuit of natural and realistic sound performance.

Our mission is to create breakthrough technologies that address the inherent limitations of existing audio products and to make these innovations accessible within the industry through strategic B2B partnerships.

We don’t just develop technology — we shape the future of sound.

Executive Team

Greg Turnidge

Zel Velican

Erik Thorsell

Wal Dower

Irene Velican

Blueprint Acoustics Executive Team - Greg Turnidge

Managing Director and Business Development

Greg has been a senior executive in companies for the last 40 years including in the audio industry for over 20 years during that time. He has worked on nearly every commercial dimension of business, building strong client relationships and partnerships during that time. Greg has successfully built three companies from the ground up, taking Australian technologies to the international market.

Blueprint Acoustics Executive Team - Zel Velican

Company Founder and Inventor

Zel Velican is an inventor with several patents in his name. He has spent the last 45 years in the pursuit of excellence in audio reproduction. During that time Zel has amassed a wealth of knowledge about many aspects of both car and home speakers, woofers, sub woofers, amplifiers and transducers. In 2009 he founded his own company, Blueprint Acoustics, and continued his primary research work to develop new and often groundbreaking technologies.

Blueprint Acoustics Executive Team - Erik Thorsell

Applications Engineering and Inventor

Erik has an extensive career in the international audio industry. Over the last 35 years he has been actively involved in audio research including the successful development of some of his own technologies and products. As a consultant and advisor to leading industry participants Erik has been involved in the design and development of consumer, pro sound and automotive audio products.

Blueprint Acoustics Executive Team - Wal Dower

Intellectual Property and Patents

Wal Dower is a professional engineer with 55 years’ experience in industry including 30 years in the audio industry. Outside of audio he has worked on electric motor manufacturing, navigational aids, backup power systems, transformers, switchboards, telecommunications and large scale computer systems, He has particular skills in intellectual property management, electronics, acoustics and related sciences.

Blueprint Acoustics Executive Team - Irene Velican

Financial Administrator and Client Relations

Irene has been involved in the area of audio reproduction since she was a teenager and music has always been a big part of her life. Irene has been working in Bluacs since its inception. Previously Irene worked for both large international and Australian companies in the areas of Logistics, Customer Service and Accounts and her knowledge in these areas has made her an asset in working with Bluacs team and assisting the business to grow.